Two doors down from the iconic Floyd Country Store, in a charming, pale blue building, is another of Floyd’s timeless treasures. New Mountain Mercantile is a shop that has been in business for over three decades. On the welcoming front porch, folks can find an old-fashioned rocking chair and a comfy wooden bench for resting legs weary from exploring downtown Floyd. The inviting nature of both the store and its owners is evident in the colorful flowerpots, as well as the thoughtful bowl of water for the four-legged friends.
Four years ago, New Mountain Mercantile’s original owners wanted to retire, and so the store went up for sale. After hearing of the opportunity, Judy MacPhail and Nancy Bell decided they would join forces to keep this shop a vibrant spot on the Floyd shopping scene.
Both Nancy and Judy found the beauty and serenity of Floyd to be alluring. Neither could resist. Several years ago, each woman decided to make Floyd her home. Both have an eye for arts, crafts, and fashion; all of which fill the shelves and racks at New Mountain Mercantile.
Before coming to Floyd, Judy was Circulation Director with McClatchy Newspapers in Raleigh, North Carolina. When she arrived in Floyd ten years ago, her focus turned to spinning and dying wool for the beautiful yarns she created. Her craft took shape within the tiny house on her new property, and even though running the store and charitable endeavors often keep Judy from the spinning wheel these days, folks can still find her exquisite yarn on sale at the shop.
Before her new life in Floyd, Nancy Bell had been an accountant in Chiefland, Florida. Like Judy, Nancy also applies her skills to an old-time craft. After having learned from a local master, Nancy became a top-class basket-maker; especially renowned for the colors she weaves into her creations. Shoppers can find several on sale now at New Mountain Mercantile, and Nancy will be creating more in the weeks to come.
New Mountain Mercantile supports the work of many other local artists as well. Shoppers can find clay fairies fashioned by Mary Hadden, earthy earrings made from natural materials by Penny Lane, and stained glass by Joanna Huff.
The lace-impressed pottery of Jayn Avery is a favorite of travelers near and far. Tourists stop by year after year to add new pieces of this exquisite pottery to their collections. New Mountain Mercantile also has lots of tie-dye items; featuring the work of dye-slinger, James Herndon of Beandawg Clothing Design, as well as pieces by Kalinda Wycoff, original owner of the New Mountain Mercantile! In addition to the tie-dyed tees, there are also new shirt designs made by Heather Angel. They are simple, whimsical, and punny – like the Floydian Sip!
The Mercantile also offers a line of candles and wax-melts by Northern Lights, as well as essential oils, perfume oils, and incense. They also have wind chimes by Corinthian Bells; hand-tuned to produce a sound that is both beautiful and true.
Now let’s talk about clothing! New Mountain Mercantile is also a great stop for the fashion forward! A special highlight among the Mercantile’s apparel is the Habitat line of clothing; beautiful, timeless, and distinctive. Purchasing a few pieces of Habitat will round out the most interesting of wardrobes.
And don’t forget the feet! The “Merc” not only carries Farm-to-Feet socks made in Mount Airy, North Carolina, but they also have a sock designed and named for Floyd; featuring the strings of an instrument in keeping with Floyd’s musical heritage.
Two dimensional art also has a home at New Mountain. Local artist, Marsha Slopey Paulekas, is featured along with many others. Shoppers can purchase prints of Marsha’s rendition of the Floyd Country Store, and view her latest collection of scenes and buildings from along the Blue Ridge Parkway.
Don’t miss New Mountain Mercantile on your next trip to Floyd! For more information about New Mountain Mercantile, visit them on Facebook at MercantileofFloyd, or stop by in person at 114 S Locust Street in Floyd!

New Mountain Mercantile
114 S Locust, Floyd VA
facebook.com/MercantileofFloyd/
Judy MacPhail & Nancy Bell
(540) 745-4278